Archive - Taiwan Consumer Insights

Has the success of Taobao's 99元 free shipping led to its demise in Taiwan?

Domestic e-commerce platforms and politicians have Taobao in their sights

May 15 •

December 2024

Double 11 2024 in Review

Dec 13, 2024 •

September 2024

Has Taiwan Already Been Conquered by Overseas E-Commerce Players?

3 points to consider!

Sep 24, 2024 •

Why Xiaohongshu is RED Hot for Taiwan Gen-Z Consumers

Why has Chinese social platform Xiaohongshu become one of the most popular social apps for Taiwanese Gen-Z?

Sep 4, 2024 •

July 2024

POYA Started From the Bottom, Now It's Here

How did beauty and daily goods retailer POYA, which started as a Tainan jewelry merchant, manage to now occupy the country's top retail locations?

Jul 25, 2024 •

June 2024

How Companies Can Transform Taiwanese Consumers Into Loyal Fans

Retention and Loyalty Marketing in Taiwan

Jun 4, 2024 •

December 2023

Was Taiwan’s 11.11 a blowout?

Excitement for annual e-commerce bonanza is fading; what is the future for 11.11?

Dec 1, 2023 •

October 2023

Who Are Taiwan's Luxury Consumers?

An analysis of profiles, preferences and behaviors of luxury consumers in Taiwan

Oct 12, 2023 •

August 2023

Taiwan Is A Rich Succesful Country That Thinks it's A Poor Loser

Why many Taiwanese have a negative peception of their country and its economy

Aug 2, 2023 •

April 2023

🇹🇼 Taiwan Consumers in March

Good Morning Breakfast Rebrand🥓| Yahoo Exits 👋|Kantar E-commerce🛒

Apr 3, 2023

February 2023

🇹🇼Consumers in February

Shopee umnanned 🏪|Green economy 📈| Online groceries 📉

Feb 27, 2023

Social Commerce in Taiwan Now Outpaces Traditional Ecommerce

Market now worth US$ 8.39 billion still held back by lack of regulation

Feb 24, 2023 •

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